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Purepets Whitening Shampoo - Concentrated formula

Great for dogs, cats and horses

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Make 4 payments of $3.49 over 8 weeks and get it now!

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5L Special Order
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Purepets Whitening Shampoo

Concentrated formula Dilute 1 part product to 5 parts water

Purepets® Whitening shampoo is a soap free, gentle formulation that cleans and whitens without bleach leaving the coat clean, smooth and manageable with no residue build-up.

This products consist of a mild gentle blend of sulphate-free and ethoxylate-free surfactants, such as Sodium Lauroamphacetate, Cocamidopropyl Betaine, Sodium Cocoyl Glytamate.

These ingredients are all derived from a natural sources such as coconut oil or vegetable base materials.


  • Soap-free
  • Paraben –free
  • No bleaching agents
  • No silicone products
  • Uses an optical brightener
  • Leaves coat with glossy shine.
  • Concentrated formula – only a small amount is needed to achieve the desired result.
  • Cosmetic grade ingredients

Customer Feedback

  • Good on white coats but also very good on dark or two tone coats as it brings out all the colours, doesn’t build up on the coat leaving a very clean feel to the fur.
  • Use the product straight for difficult yellowing stains.

How to Use:

Prepare shampoo by mixing 1 part to 5 parts water—use purepets mixing bottle.

2. Thoroughly wet coat, and apply shampoo mix in small amounts, working up into a lather.

3. Start at the back of the neck working down towards the tail, massaging well.

4. Rinse well with water.

For best results, conditioner with Purepets Vanilla Whitening Conditioner.


SKU 3302

Simply email us at: helpdesk@aussievetproducts.com.au with the following details and we’ll contact you personally to arrange your price match.

  • Name
  • Contact number
  • Your delivery postcode
  • All products you are wanting to order, including the product you want to price match
  • The url or store name of where you have seen the product cheaper

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